The expansion of the fictional universe of The X-Files on social TV

Título: The expansion of the fictional universe of The X-Files on social TV
Autoras: Daiana Sigiliano e Gabriela Borges
Resumo curto:
The social TV marks the convergence of television experience with social media. The phenomenon refers to content sharing through social networks and second screen apps simultaneously to television broadcasting. In this context, this article aims to discuss the features explored by Fox during The X-Files 10th season to engage the interacting viewers with social TV. We analysed the dialogue between the fictional universe of the series and the backchannelthrough a monitoring of @thexfiles profile postings on Twitter during the exhibition of series episodes. We conclude that the network’s engagement strategies reinforce the social bond, stimulate the participation of the interacting viewers, and amplify the narrative arcs of The X-Files.
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